Fast-Casual Restaurants, Don’t Neglect Gen X
As consumers, we Gen Xers get no respect. Everyone wants to know about Millennials and whether they will remain adventuresome and frequent restaurant users as they get older (yes, we think so). And many people want to know about Baby Boomers, that giant generation that won’t give up its influence or its youth. But we members of Generation X go unappreciated, sandwiched between these cohorts.