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Generation X: A Forgotten Population That’s Well Worth Remembering
“Often overlooked, the demographic is still important for digital marketers.”
Ha, ha. This is from my own employer.
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It’s a great place for an older couple to have a dirty night out.
Beast of Bourbon was vaguely on my radar because anything new on mostly-blah Myrtle Ave. is of some interest even though I don’t live over there anymore. It didn’t fully capture my attention, though, until today when Eater pointed out an earlier article where the owner described his vision for the bar.
Oh, really? I’ll have to put it to the test.
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Because I don’t regularly read The Times’ Booming section, subhead Living Through the Middle Ages (yesterday’s piece, an evergreen that seems to pop up at least yearly, from a woman bravely going gray at 53 could’ve easily fit there) I only now discovered the series, “A Quiet Drink,” described thusly: “This feature presents bars and restaurants where one can have grown-up conversation over a good drink.”
Sounds good in theory, though I don’t require peace and quiet, just one other adult woman in the room. Shouting and juvenile chats? Fine, as long as there’s another female born in at least the ‘70s present.
The photo for this week’s installment, Bar “21,” doesn’t fill me with hope.
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Middle-aged people are being whisked past the velvet rope free of charge. Some clubs are even making way for strollers and children.
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So, I Finally Read the Damn Article
So, I Finally Read the Damn Article

“Middle-aged” New York Times writer, Henry Alford (51) goes hipster for a weekend and becomes the oldest person (obvi) at the Wythe hotel’s Ides bar.
I’m not convinced that this piece of satirical journalism would work the same with a female author.
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In my 20s I wanted booze, in my 30s I wanted drugs. Now, I’m in my 40s, I want to know how to cook a good spit roast.
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I went to a party in Williamsburg, where I definitely do not live, and was 50 percent older than anyone else. When I told a gentleman that I am 45, he was shocked.
Oh, Gen X voices. So horrible, and yet I’ve missed you so much.
http://www.theatlantic.com/sexes/archive/2013/04/i-refuse-to-be-a-grown-up/274918/
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Not quite 40, but at least two of the women (a ping ponger and bocce player) featured in The New York Times’ photo essay about the hidden talents of bar-goers were 35 and older.
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Mature Content

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Once you hit 40, you forget to button your shirt up all the way.
[F]emme fatale and twice-divorced grandma Jane Scher, 58, has a pretty good batting average during her four times per week visits here; she’s met three guys she’s dated “but no one I fell in love with. All my friends mingle here, but the girls — I’m talking women in their 50s — are loose.”
Well…hello! When first conceiving my middle-aged mission, this is not what I had in mind at all. Sure, I suspected the Upper East Side would be more fertile than most parts of Brooklyn, and this is a bonanza. The glaring question remains, though–who’s going with me to Arlington Club?


