Boomers comprise the base of high-frequency wine drinkers, according to John Gillespie, president of the Wine Market Council, but Millennials (ages 20 to 37) are not to be ignored. “The youngest Millennials will be of legal drinking age in 2015,” says Gillespie, adding, “and there are 70 million of them.” Millennials make up 30 percent of drinkers, and purchase wine over $20 with frequency, though Boomers still spend more money on average for a single bottle of wine. Also, Boomers carry the domestic market but Millennials are more likely to purchase imported bottles, underscoring the generation’s exploratory spirit.