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The Middle Ages

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  • Gen X'd Out
    October 24, 2014

    So, Gen X loves voicemail?

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  • Gen X'd Out

    Thinking like Millennials

    October 14, 2014

    The chain needs to evolve beyond its Baby Boomer base and appeal more to Millennials by losing its reputation as a place for all the bread sticks and salad you can eat and gaining a reputation as a place for fresh, healthier and more customized offerings, says Christopher Muller, hospitality professor at Boston University. “To save itself, Olive Garden needs to become young again,” he says.

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  • Gen X'd Out

    Fast-Casual Restaurants, Don’t Neglect Gen X

    September 26, 2014

    As consumers, we Gen Xers get no respect. Everyone wants to know about Millennials and whether they will remain adventuresome and frequent restaurant users as they get older (yes, we think so). And many people want to know about Baby Boomers, that giant generation that won’t give up its influence or its youth. But we members of Generation X go unappreciated, sandwiched between these cohorts.

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  • Gen X'd Out

    Guess Who’s Being Described?

    September 12, 2014

    Wow, even the seniors get a shout-out.

    She is perhaps to the millennials what J. D. Salinger was to the post-World War II generation and Woody Allen was to the baby boomers: a singular voice who spoke as an outsider and, in so doing, became the ultimate insider.

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  • Barred

    Barred: The Flat

    September 2, 2014

    ]Photo: Grandma Club Photo: Grandma Club

    When: Friday, 8:08pm

    I blindly took a seat at the bar while a friend’s band set up and happened to sit next to the only other woman by herself who looked mature. She was probably 37 because whenever I think someone is my age they turn out to be 37. “I never go out,” she told me, having made the trek from Bed-Stuy. She and her boyfriend, who wasn’t there, don’t really drink. The friend she was waiting for was lost on her way from the East Village and didn’t arrive until after the music started. It was loud; they moved to the back. The friend looked more like 47, though it may have been the fault of her short, sensible haircut that signaled mom hair, but mom hair from the ‘80s.

    I wondered if I had mom hair, decided I might, then ordered another Sixpoint.

    Being oblivious to your looks also made me think of a Middle Ages sub-genre: grandmas at the club. I’ve not experienced this insult (maybe that’s the difference between Atlanta and Brooklyn) though when I saw The Fresh & Onlys at Glasslands last month I made a point of surveying the scene, and not only were there definitely not any women over 40, there were barely any women not in the company of men (most who just use shows as an excuse to rub their dates’ backs sensually in public).

    Age appropriate? Sort of. I mean, no one’s going to call you a grandma.

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  • Gen X'd Out
    September 2, 2014

    Millennials vs. Boomers: Paying for Things

    (Source: http://live.wsj.com/)
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  • Gen X'd Out
    August 22, 2014

    General Mills, one of the country’s largest food companies, last year revamped its frozen pizza brand, Totino’s, with black packaging and spicy flavors in an effort to appeal to millennials. The new Totino’s Bold products are marketed with zombie videos on YouTube instead of the picture of the matronly chef Rose Totino clad in red-and-white checkered apron that graced newspaper ads in the 1980s, when the target consumer was baby boomer mothers.

    Marketers Are Sizing Up the Millennials

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  • Gray Matters
    August 13, 2014
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  • Gen X'd Out
    July 29, 2014

    Sullivan Higdon & Sink

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  • Gen X'd Out
    July 29, 2014

    Ya boy is getting paid to do a video where the entire premise is I drink beer. Baby Boomers vexed they didn’t have these opportunities.

    — CONTENT REZNOR (@BauceSauce) July 20, 2014

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