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The baby boomers are too big to ignore. Millennials are too sexy to ignore. What about Gen X? http://t.co/4Up9n4b5Oj
— eMarketer (@eMarketer) September 15, 2015
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Why did the Hain Celestial Group recently revive its 45-year-old tea brand? As the company’s top executive explains it, ‘Millennials are big tea users, and I think they looked at Celestial (Seasonings) maybe as their father’s Oldsmobile.’
Irwin Simon, founder, president and chief executive officer of the Lake Success, N.Y.-based company, said the brand’s consumers were primarily ‘aging baby boomers.’
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Millennials Say Amazon.com Provides Best Customer Service, Boomers Disagree
While consumers overall recently voted L.L.Bean the best in customer service, if you ask a Millennial, he or she will likely disagree. New analysis from Prosper’s Customer Service Champions ranking reveals a vast
disparity between two of the most divergent generations, Millennials
(born 1983-1997) and Boomers (born 1946-1964), when it comes to the
retailers they elevate to customer service excellence. -
Restaurants devise strategy to attract millennials