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Gen Z Can’t Take Over Soon Enough
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Now We Have to Contend With Gen Z Too?
Gen Z, by contrast, is somewhat less price-conscious. About 43% of Gen Z-ers are likely to compare prices, for example, compared to 49% of millennials and 51% of baby boomers, according to research from Euclid Analytics.
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According to Jack Li, managing director, Datassential, 47% of Generation Z and 42% of Millennials come from multicultural backgrounds, compared to 28% of Boomers.