npd – The Middle Ages

Gen X'd Out

At-Home Craft Coffee Brewing Embraced by Young Urban Consumers, Reports NPD

September 16, 2016

The new NPD report, based on an in-depth survey developed with NPD partner, CivicScience, found that Millennials are twice as likely as their Boomer parents to use craft brewers at home.

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Gen X'd Out

The New Consumer: Are eating trends age-based or generationally influenced?

April 5, 2016

NPD detected a divergence in the way that Millennials are consuming fresh foods vs. how Baby Boomers are approaching them, and determined that these behaviors are generationally based, Tielbur said.

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