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No, baby boomers, millennials aren’t poor because they eat smashed avocado
“I have seen young people order smashed avocado with crumbled feta on five-grain toasted bread at $22 a pop and more. I can afford to eat this for lunch because I am middle aged and have raised my family. But how can young people afford to eat like this? Shouldn’t they be economising by eating at home? How often are they eating out? Twenty-two dollars several times a week could go towards a deposit on a house,”
Middle-aged, own a house (ok, apt), would not pay $22 for avocado toast, don’t care if others do, but no one asked me…
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The Food Industry (And All Of Retail) May Be Paying Too Much Attention To Millennials
The focus on Millennials seem to take up most of the marketing, advertising and retailing news these days. From this generation’s demanding increased transparency to more cooking at home, their desires are changing the food, nutrition and retail landscape. But what about our beloved Boomers? You know those 76 million Americans who changed the world forever and now are heading into retirement!
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At-Home Craft Coffee Brewing Embraced by Young Urban Consumers, Reports NPD
The new NPD report, based on an in-depth survey developed with NPD partner, CivicScience, found that Millennials are twice as likely as their Boomer parents to use craft brewers at home.
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Survey shows how generations differ in food thoughts
The survey found that boomers are looking carefully at the health benefits of food compared to other generations. Millennials are more likely to be interested in benefits such as mental health, muscle health and immunity associated with foods.
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There’s a whole segment of people from the ages 24 to 35 who don’t even want to buy a house,” he continues. “They want to rent an apartment, and then they have more money to spend on taking trips and having experiences. They have a different lifestyle than the Boomers. We’re about setting our roots and having stuff. God knows we all collected lots of stuff.
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Friedman said the “millennials’ shopping habits are completely different from the baby boomers’ ” who traditionally shopped at a Nordstrom store. “Nordstrom is finally getting caught up in it.”
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How to engage both millennials and boomers
Millennials and baby boomers, the two largest consumer segments, represent an estimated $783 billion in restaurant sales. They share a common love of cuisine and great service. But they want different things from restaurants.
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millennial: [takes a few too many selfies for instagram]
baby boomer: [destroys the british, continental, and global economy in one day]— hermapherbic values (@JoeLovellM) June 24, 2016
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Survey: Millennials love Red Lobster, Boomers love Cheesecake Factory
If you see a young crowd at Red Lobster next time you visit, it is because the restaurant is a favorite of a youthful demographic.