I still haven’t inadvertently come across any of the Glossier ads I was recently referring to, but I did spy one the gray-haired models in an ad for some new company called Rory that looks like millennial-bait but has a menopause focus. Of course!

Just like there seems to only be five go-to plus-size models every brand uses, the gray-haired model club also appears limited in number.

Speaking of menopausal Instagram ads, I saw one while scrolling that was so grotesque I thought I might’ve been having a stroke because it couldn’t possibly be real. If this is what passes for openness about once taboo subjects, I’d like to go back to the dark ages.

Is this a real thing? This was the age when I felt compelled to start this site, though I’m not 100% sure if it was spurred by mortality issues or petty competitiveness, as in millennials will most certainly “own” aging as the oldest members of that cohort are rapidly approaching 40. I can’t let that happen. It’s a ticking time bomb.

I’ve already seen inklings like how Glossier has started using gray-haired models in its ads (which I can’t find on either Facebook or Instagram and it’s making me crazy) and Instagrammy-type ladies are now embracing and showing off their gray hair while in wedding dresses and maternity wear. No! Just no.

One would think this would be a welcome development but it feels like further Gen X erasure.